Client Overview:
AFC Bournemouth, a leading Premier League football club, enlisted our services to provide advanced EPOS solutions across multiple revenue streams within their iconic Vitality Stadium. The objective was to streamline stadium operations, improve customer service, and offer robust payment solutions across various hospitality, concourse, and concessions areas, all while boosting operational efficiency and revenue performance.
Project Scope:
County Epos successfully deployed customised EPOS systems across 80 sites within the Vitality Stadium, addressing the unique requirements of the hospitality, concourse, and concessions areas. The project included the following key components:
- Hospitality Areas: 14 EPOS systems with integrated PDQ terminals, along with handheld ordering terminals throughout the restaurant to improve service speed and accuracy.
- Concourse Areas: 52 EPOS systems with integrated PDQ terminals for fast, secure transactions during match days and events.
- Concessions / Pop-Up Bars: 50 Mobigo handheld systems for order and payment processing, 5 self-service kiosks, and 8 EPOS systems with integrated PDQ terminals for high-volume, high-speed service.
All systems were centrally controlled through advanced back-office software, offering real-time insights and streamlined operational management.
Detailed Breakdown of the EPOS Solutions Deployed:
- Hospitality:
- 14 EPOS Systems with Integrated PDQ Terminals: These systems were placed in AFC Bournemouth’s hospitality areas to support premium services, such as dining in executive boxes and VIP lounges.
- Handheld Ordering Terminals: Distributed throughout the restaurant, these devices enabled waitstaff to take orders and process payments directly at the table, improving customer satisfaction by reducing wait times and increasing table turnover.
- Concourse:
- 52 EPOS Systems with Integrated PDQ Terminals: These high-performance terminals were installed in concourse areas, designed to handle high transaction volumes, ensuring smooth and efficient service for matchgoers purchasing food, drinks, and merchandise.
- Integrated PDQ Terminals: Fast, secure payment processing ensured that AFC Bournemouth’s fans could make transactions swiftly, minimising queuing and enhancing the overall fan experience.
- Concessions / Pop-Up Bars:
- 50 Mobigo Handheld Order & Payment Terminals: These handheld systems were deployed across pop-up bars and concession stands, enabling staff to take orders and process payments on the go, delivering seamless service even during busy periods.
- 5 Self-Service Kiosks: Placed throughout the stadium, these self-service kiosks allowed fans to order and pay independently, reducing waiting times and providing a more convenient, user-friendly option for self-service.
- 8 EPOS Systems with Integrated PDQ Terminals: These terminals were positioned at high-traffic concession points, ensuring fast and efficient payment processing during busy event days.
- Back Office Control and Reporting:
- Centralised Control: All systems, across hospitality, concourses, and concessions, were integrated into centralised back-office software. This provided AFC Bournemouth with full visibility into operations across the stadium, enabling them to track performance, manage inventory, and generate insightful reports in real-time.
- Data Insights for Strategic Decision-Making: The back office system offered actionable insights into sales, stock levels, and customer preferences, allowing AFC Bournemouth to optimise service offerings, staffing, and stock replenishment strategies.
Benefits Realised:
- Streamlined Stadium Operations: The integration of EPOS systems across AFC Bournemouth’s diverse stadium areas enabled streamlined operations, especially during busy match days. Handheld ordering systems and self-service kiosks reduced pressure on staff, improved service speed, and enhanced the fan experience.
- Enhanced Customer Experience: By offering multiple ordering and payment options, including mobile ordering, self-service kiosks, and handheld terminals, AFC Bournemouth provided fans with a more convenient and enjoyable experience, reducing wait times and increasing satisfaction levels.
- Real-Time Reporting and Operational Insights: The centralised back-office software provided AFC Bournemouth with access to live data on sales trends, stock levels, and customer preferences, supporting data-driven decisions that improved overall efficiency and helped optimise resources.
- Scalable and Flexible Solutions: The EPOS solutions deployed were scalable, ensuring AFC Bournemouth could adjust or expand their systems as required for future events, such as concerts or additional sports competitions, making the setup future-proof.
Conclusion:
County Epos’ tailored EPOS solutions have significantly enhanced operations at AFC Bournemouth’s Vitality Stadium. From hospitality and concourse to pop-up bars and self-service kiosks, the deployed systems have not only improved operational efficiency but also elevated the customer experience. Centralised control and real-time data reporting enable AFC Bournemouth to make informed, strategic decisions that support both day-to-day operations and long-term growth.
With scalable, flexible, and efficient EPOS solutions in place, AFC Bournemouth is now better equipped to meet the demands of a dynamic, high-volume stadium environment. County Epos’ contribution has helped the club optimise its stadium operations, streamline service delivery, and provide fans with a seamless, enjoyable matchday experience.
This case study illustrates County Epos’ expertise in delivering innovative, reliable EPOS solutions for sports venues and other large-scale facilities, improving operational efficiency and enhancing customer satisfaction.
